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032C Launched as a magazine by Jörk Koch in Berlin in 2000, 032c has grown into a fashion brand that today also develops ready-to-wear and accessories. Maria Koch, the wife and creative director of Jörk Koch, who leads the 032c clothing collection, unlocks the free energy inspired by contemporary pop culture, subculture, and clubwear with a unique vision. The street-style silhouette and the slogan reflecting various cultural elements make the brand's rebellious charm stand out, while the minimalist outerwear is highly utilized, making it great to create a variety of looks regardless of the season. We introduce the collection of 032c, which collaborates with various artists and brands around the world and constantly studies creativity.
032C Launched as a magazine by Jörk Koch in Berlin in 2000, 032c has grown into a fashion brand that today also develops ready-to-wear and accessories. Maria Koch, the wife and creative director of Jörk Koch, who leads the 032c clothing collection, unlocks the free energy inspired by contemporary pop culture, subculture, and clubwear with a unique vision. The street-style silhouette and the slogan reflecting various cultural elements make the brand's rebellious charm stand out, while the minimalist outerwear is highly utilized, making it great to create a variety of looks regardless of the season. We introduce the collection of 032c, which collaborates with various artists and brands around the world and constantly studies creativity.

The 032c READYTOWEAR Spring/Summer 2024 collection “Nothing New” by Maria Koch is nothing new. Because the new is fictitious and prevents us from envisaging its very promise. Inspired by the dossier of the current summer issue of 032c, “Nothing New” encompasses the desire for novelty without making inauthentic vows. Classic carry-over denims, suit jackets, and wool jumpers act as familiar constants that have birthed metaphors of themselves: waists have become tighter, fabrics have become lighter, and shapes have become looser while bedecked with distinct adornments. Washed out grays and worn-out treatments symbolize the attrition of the traditional—they are carried through various seasons without becoming old, because the old is the new anyway.


Layered dresses and t-shirts render the illusion of two things that are actually one, and knits with distinct levels of transparency engender a trompe l’oeil effect. Varying degrees of faded blacks and grays compliment instead of clash with each other—they build a synergy of seeming sameness that merges into authentic intransigence. Coming back to essentials is a purifying moment, it reminds us of what really matters. Asymmetric, off-shoulder pieces and intentionally crinkled garments exemplify that it is not about flawlessness—stories are told through consensus and not verisimilitude. “Nothing New” does not try to narrate a new story, it is the story.


“I was interested in working with the spectrum of loose street silhouettes and tight taliloring, with baggy volumes morphing into evening proposals. The color palette has been reduced to support this direction,” says 032c READYTOWEAR Creative Director Maria Koch.


The collection also includes a collaboration between German eyewear brand MYKITA and 032c with glasses that encapsulate 032c’s aesthetic through voluminous, wraparound shades that have organic lines and a sculptural feel. The collection also features a selection of shoes made in Venice, Italy that were developed by the German heritage brand Unützer.